Footwear manufacturer · Getting Serious
A 14x return on ad spend for the UK's oldest country footwear maker.
Tricker's has made shoes in Northampton since 1829. We helped them turn that heritage into a direct online channel that performs commercially, not just one that looks the part.
The challenge
A heritage brand, an underperforming online channel.
Tricker’s had genuine demand, a respected name, a loyal customer base and a product people seek out by name. But the direct online channel was not pulling its weight. Paid media spend was not measured against contribution, the website worked against conversion in places, and search visibility did not match the strength of the brand.
The brief was not “run more ads”. It was to make online a dependable, profitable route to market, and to manage the tension between direct sales and the wider trade and wholesale business.
The results
Online became a channel the board can rely on.
The outcome
Spend that compounds instead of leaking.
With the channel run as one system, spend started compounding instead of leaking, and growth became something the business could plan around. Wasted ad spend fell, the site finally reflected the quality of the product, and organic search began to pull its weight.
Most importantly, the numbers became legible. The team could see what worked, what it cost and where the next pound should go, which is exactly what turns a marketing channel into a commercial one.
It's great having partners who feel like an extension to Tricker's rather than just another agency. We've seen steady growth, hitting the targets we set out.
