Stage 2

Getting Started.

You are ready to build a website and start selling online, or you have recently launched one and now need it to deliver real results.

You might be here if…

Signs you are at this stage.

  • Basic Shopify or WooCommerce site live – you have got the basics in place, but it has not been optimised yet.
  • Listings on Amazon or eBay – selling via channels that take a cut of your profits.
  • First attempts at Google Ads or boosted posts – spent some budget, but no proper system in place.

The stage story

Things are moving, but not fast enough

You know Ecommerce should be working harder for you, but you may not yet have the knowledge, time or specialist skills in-house.

You might have tried a few things already: tested ads, explored search, or relied on a generalist marketer internally. It has given you some traction, but not the consistency or return you were hoping for.

At this stage, budgets are usually tight and decisions matter. This is where working with Qoob makes sense. We help you prioritise the right channels, avoid costly mistakes, and turn your website into a genuine sales engine.

A developer working on site code across two monitors

Your plan at this stage

Priorities

What to focus on now.

  • Launch a minimum viable store.
  • Capture emails – for repeat custom and remarketing.
  • Ensure payments work – safely, securely and easily.
  • Baseline analytics – measure the things that count.

Quick wins

Things you can do today.

  • Set up GA4 and other analytics.
  • Enable a welcome email journey.
  • Run a controlled marketplace test.

Measures of success

How you'll know it's working.

  • First 50 orders – with a conversion rate above 0.5%.
  • Email capture rate.
  • Baseline ROAS on small ad spend.

Why businesses at this stage choose us

How we help at this stage.

  • Specialism in early-stage Ecommerce means DTC is explained clearly.
  • Honest, upfront guidance.
  • A commercially grounded approach.
  • Direction prioritised over tactics.
  • A strong focus on foundations.
  • A genuine focus on upskilling you.
Two colleagues going over figures on screen together

Getting Going

Things are working, but you know they could work harder and earn you more revenue.