The 90-Day Accelerator
From "we should sell online" to live and selling in about 90 days.
A fixed, productised programme that takes an established trade, B2B or manufacturing business and stands up a real, conversion-ready Ecommerce channel. Step by step, time-boxed, and built to prove the economics before you scale.
How it works, the 90 days
Three phases. Two gateways. One launch.
Each phase has a clear objective and ends at a gateway. We only move on when the work is genuinely ready, which is what keeps the timeline honest and the launch sound.
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Month 1
Foundations
Objective: de-risk the build and set the commercial guardrails. We lock proposition clarity and priority products, the unit economics of pricing, margins, shipping and returns, operational readiness for fulfilment and support, a full product data pack, and the analytics plan. Gateway 1: we proceed only when the data pack, operational plan and sign-offs are complete.
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Month 2
Design, build, populate
Objective: stand up a conversion-ready Shopify MVP, fast. Theme selection and light branding, essential apps and UK payments, catalogue load for the agreed range, the core content from home to checkout and policies, and QA across performance, mobile, VAT and shipping. Gateway 2: the go-live checklist is passed and soft-launch sign-off is secured.
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Month 3
Launch, promote, learn
Objective: first sales and a simple, testable growth engine. Tracking live with GA4 and key conversions, launch campaigns with a Google Ads pilot and branded search, early lifecycle basics for email capture and post-purchase flows, and a weekly trading rhythm everyone understands. We finish with a 90-day review to scale, park or plan Phase 2, live and taking real orders.
In scope
Everything included in the build.
Clear boundaries are what keep it fast. This is what the programme delivers over the three months.
- Shopify on a proven theme with light customisation
- A defined initial product range with clean, structured data
- UK payments, tax and shipping configured correctly
- Core content, basic email capture and operational pages
- Launch-ready analytics and conversion tracking
- A modest PPC pilot to start learning in market
Pricing snapshot
One fixed price for the full programme.
Covers the full three-month build and launch. The treatment of the PPC pilot budget (included or client-funded) is confirmed during qualification.
90-Day Accelerator
Fixed priceThe full three-month programme to launch a first DTC channel, live and selling.
- The full three-month build and launch programme
- Ecommerce store on a proven theme, with light branding
- Catalogue load for the agreed initial range
- Launch analytics, tracking and a trading dashboard
- A managed Google Ads pilot to start learning
- A costed, prioritised Phase 2 roadmap
Our online sales results have grown considerably since we first started working with the Qoob team.
Common questions
What people ask before they apply.
Who is the Accelerator for?
It fits leaders of established B2B, trade or manufacturing businesses at the Getting Inspired to Getting Started stages, who do not yet sell DTC or only have a placeholder site. It is not built for mature Ecommerce operations already scaling an online channel.
What is included in the price?
The full three-month build and launch: an Ecommerce Store built on either Shopify or WooCommerce (subject to our advice) on a proven theme, catalogue load for the agreed range, launch analytics, a managed Google Ads pilot and a costed Phase 2 roadmap. Anything outside that is parked as Phase 2.
What happens after the 90 days?
You finish with a live store, a paid channel learning in market, and a prioritised Phase 2 plan. Most brands move onto a growth retainer to build on that momentum, but there is no obligation to.
How is the PPC pilot budget handled?
We confirm during qualification whether the pilot media budget is included in the package or funded separately, along with any match-funded ad credit that may be available at the time.
What do you need from us?
One empowered decision-maker who can sign off quickly, product data and imagery supplied promptly in the first few weeks, a willingness to start simple and avoid custom features in the MVP, and openness to proven procedures for fulfilment and support.