Advice & insights
Practical thinking for DTC and Ecommerce.
Commercially grounded views on growth, AI and the decisions that actually move online revenue. No hype, no recycled trends.
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Where AI Fits in Your Marketing (and Where It Doesn’t)
Every software update now comes with an AI button, and every conference talk promises AI will change your marketing. Most SME owners we speak to feel they should be doing more with it, without being sure what “more” means. What decides whether AI pays off is where you use it.
How to Get Your Team Using AI Without the Chaos
Practical lessons from rolling out AI across the Qoob team: start with problems, set guardrails, share what works, watch the workload and measure what changes.
What South Midlands SMEs Told Us About AI Adoption
Key findings from the Accelerating AI white paper: where South Midlands SMEs are with AI, what's holding them back, and a 90-day plan to move forward.
5 Ways SMEs Are Using AI in Marketing Right Now
You can get value from AI without a big strategy. Start with a few uses that save real time and keep your brand safe.
How Everyone at Qoob Uses AI to Get Clients Better Results
Everyone at Qoob uses AI in some way almost every day. Learn practical methods our team uses to deliver better results for product brands and manufacturers.
The Ecommerce Toolkit
Before you spend a pound on marketing, make sure there is somewhere for that traffic to convert.
Why You Need Better Data (and Where AI Fits In)
Without a clear approach to data, you're flying blind. Clear numbers replace opinion-based disputes, protect your budget from being wasted, and keep you compliant with the rules around customer information.
Canva, Microsoft, NatWest and FreeAgent confirmed for Accelerating AI Conference
Canva, Microsoft, NatWest and FreeAgent will lead a practical programme for SME leaders at the fifth Accelerating AI Conference in Milton Keynes on 13 October 2026.
Google search updates: what UK firms should do now
Recent updates reward useful, original content. What manufacturers should review now.