Heritage retailer · Getting Serious
A 9.5x return on ad spend for a 165-year-old garden machinery retailer.
APS Garden Machinery has served growers and gardeners for over 165 years. We re-platformed the store and rebuilt the media around it, so a heritage name finally translated into online demand.
The challenge
A trusted name the website was letting down.
APS had the reputation, the range and the relationships that only come from more than a century and a half in the trade. What it did not have was an online channel that did any of that justice. An ageing platform made a large, technical catalogue hard to browse, and paid spend was spread thinly across products that were never going to return.
The opportunity was obvious: turn genuine, in-market demand for garden machinery into orders, without cannibalising the counter trade or discounting the brand into the ground.
The results
Heritage, turned into measurable online demand.
The outcome
A store that earns its traffic.
With the platform sorted and spend pointed at demand that actually existed, return on ad spend climbed to 9.5x and online revenue grew well into double digits year on year. Just as usefully, the channel became predictable, so the team could forecast and stock with confidence.
Heritage was no longer just a story on the About page. It became a competitive advantage that showed up in the numbers.
Qoob understood our business before they touched a campaign. The new site and the way they run our media have made online a serious part of what we do.
More proof
