Landscape supplier · Getting Going
A 3.5x increase in online revenue for a landscaping supplier.
George Davies Turf & Stone supplies turf, aggregates and landscaping materials across the UK. We built them a dependable direct channel, one stage of the Growth Journey at a time.
The challenge
Plenty of demand, no dependable way to capture it.
George Davies had a strong regional reputation and steady demand for turf, stone and landscaping supplies. But online, orders arrived ad hoc rather than as a channel the business could rely on. Enquiries leaked to the phone, the site struggled to explain a bulky, delivery-heavy product range, and there was no clear read on what marketing was actually contributing.
This was not a business that needed everything at once. It needed the right next step, and the discipline to build the channel in the correct order.
The results
A direct channel the business can plan around.
The outcome
From ad-hoc orders to a channel with a plan.
Online revenue grew 3.5x as the channel matured from an afterthought into a core part of the business. Better organic visibility and a site built for the way people actually buy meant more of the demand converted, and more of it converted online rather than leaking to the phone.
Because the work was staged, every investment could be judged on its own return before the next one began, exactly the kind of dependable growth a business can build a plan around.
They did not try to sell us everything on day one. Qoob built our online channel step by step, and each step paid for the next. It finally feels like something we can rely on.
More proof
