Category: Search Marketing

Do Instagram Posts Get Picked Up By Google? They Do Now…

If you run a professional Instagram account, your content may now be appearing in more places than you realised. As of 10 July 2025, Meta has quietly rolled out a major change that gives your content new visibility in Google Search, and it could be a game-changer for SMEs looking to boost organic reach. Here’s […]

How To Capitalise on Back-to-School Time

Back-to-school time is a retail moment worth billions – and one that’s ripe for digital-first brands ready to get smart with their seasonal marketing. From early-bird parents to last-minute students, this is one of the most commercially charged times of the year. It spans a wide variety of products and services – from school uniforms […]

10 Effective SEO Techniques to Drive Organic Traffic in 2024

Having a high ranking on search engines is crucial for attracting website visitors. Achieving a high ranking in search engine results pages is essential for driving organic traffic to your website to be seen and get customers, it’s crucial to keep up with changing search engine rules and use good SEO methods. Here are ten […]

5 Golden Rules to Increase Sales Online

In the dynamic landscape of online commerce, standing out from the crowd is essential for success. With the ever-increasing competition, having a visually appealing website is just the first step. To truly drive sales and maximise your online potential, you need to harness the power of E-commerce SEO. We will help you with five rules […]

Is PPC or SEO Best For Your Ecommerce Website?

In the ever-evolving landscape of Ecommerce, the question echoes through marketing meetings: Is PPC (Pay-Per-Click) or SEO (Search Engine Optimisation) the key to unlocking the full potential of your Ecommerce website? If you’re a marketing manager looking for advice from a partner that specialises in both, you’ve come to the right place. The PPC Advantage: […]

How and Why You Should Develop an Effective SEO Strategy

In the ever-expanding digital landscape, having a robust SEO (Search Engine Optimisation) strategy is no longer a luxury but a necessity. It can propel your online presence, attract more visitors, and convert them into loyal customers. In this blog post, we’ll delve into the hows and whys of developing an effective SEO strategy and why […]

5 Quick Wins for Improving Your Core Web Vitals

In the world of website optimisation, Core Web Vitals have become a buzzword that webmasters and SEO experts can’t ignore. These user experience metrics play a crucial role in how Google ranks your website, and they directly impact the satisfaction of your site’s visitors. But here’s the good news: you can make quick improvements to […]

Why are Category Pages So Important for Ecommerce SEO?

In the competitive world of Ecommerce, search engine optimisation (SEO) plays a crucial role in driving organic traffic and attracting potential customers. While optimising product pages is vital, one often overlooked aspect that can significantly impact your website’s SEO is category pages. We will explore the importance of category pages for Ecommerce SEO and how […]