Company formations · Websites

New Website & Ongoing PPC & SEO Work Led To 2.6x Sales Increase for Company Formations

We supported Paramount's transition from Drupal to WordPress and WooCommerce, delivering a new website that not only resolved legacy issues but also improved usability and performance across the board.

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2.6x Online revenue vs last year

The challenge

A legacy platform holding the business back.

We needed to bring a new look and feel to Paramount’s website, one that represented the level of service that they deliver, and was up to date with modern industry standards. It’s hard in an ever changing online environment, with constantly evolving needs, but with collaboration between Qoob and Paramount we delivered a website that performs beyond expectations.

AI agents helping with business processes – Qoob ecommerce automation blog

What we did

Replatform first, then compound the gains.

A new site on WordPress and WooCommerce

In 2024, we supported Paramount's transition from Drupal to WordPress and WooCommerce, delivering a new website that not only resolved legacy issues but also improved usability and performance across the board. The rebuild gave us the opportunity to improve mobile responsiveness and simplify the online ordering process, all while maintaining Paramount’s key customer touchpoints, including live chat and phone contact.

Tracking that made the spend legible

Post-launch, we implemented PPC tracking with Enhanced Conversions and Consent Mode, allowing for smarter insights and compliance across user journeys. This data fed into a targeted Google Ads Performance Max strategy, helping us reach and convert the right audience across Google's full inventory. We also worked closely with Paramount to navigate industry-specific advertising regulations, supporting them in securing the necessary government-approved service listings required for compliant advertising in their sector.

The results

The numbers behind it.

2.6x Online revenue vs last year

The outcome

A record month, and a base to build on.

By April of 2025 Paramount’s total online revenue was already 2.6x higher than the same period last year, and March delivered their highest-ever online revenue in a single month. This is a great example of what can be achieved when development, data, and paid strategy come together to support long-term business goals.