Angling retail · Ecommerce growth

Qoob Approach Delivers Rapid Online Growth For UK-Based Angling Shop

Partnering with Browns Angling to grow their digital presence led to almost doubling website visitors and trebling conversion rates in our time together, all while maintaining a 1257% ROAS.

Book a discovery call All case studies

12x Return On Advertising Spend

The challenge

Ambitious targets, a small in-house team.

With their physical store limited to customers in Leighton Buzzard and the surrounding areas for those willing to travel, Browns Angling wanted to own their Ecommerce presence to reach a UK-wide audience.

As it was a brand-new website, they needed extensive support in ensuring everything was fit for purpose and needed optimisation across the site.

Building on the solid groundwork from the website launch, they needed to take it to the next level to meet their goals.

Browns Angling fishing rods product shot – Qoob ecommerce case study

What we did

One plan, six disciplines.

A plan built with their own team

Our team of strategists worked with Browns Angling’s own eCommerce Manager to develop a plan that would allow them to hit their ambitious financial targets.

Search and site improved together

Combining SEO and work to develop the website, including product updates, specific brand pages and technical activity, enabled more visitors to see the site and improved their SEO overall.

Paid media as a new channel

Paid Media led the way with sales, a new venture for Browns Angling, our Head of PPC personally worked with them to build their advertising accounts, manage their budgets and prove value for pay-per-click advertising, with impressive results.

Development behind the strategy

Our Development Team worked with our SEO and PPC strategists to improve the site’s performance, adding new pages, functionality and marketing tools to overall improve the user experience while increasing the conversion rate.

The tooling put in place

We also set up key tools, including Google Merchant Centre, Microsoft Merchant Centre, Facebook Commerce Manager and GA4 – ensuring they had leading support for their marketing.

Communication kept constant

Regular weekly calls between both teams ensured that communication was constant, with weekly and monthly reporting ensuring that Browns were kept up to date on all plans and progress.

The results

The numbers behind it.

12.5x Return On Advertising Spend

The outcome

Return on investment, and still growing.

Since working with Browns Angling they’ve seen a fantastic return on their investment, and they’re seeing growth still.

Tom Smith, Browns Angling – client testimonial for Qoob Agency