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Insights & Resources

We're big believers in helping our clients help themselves, and that's why we regularly release helpful guides, insights, resources and tips. Check back here or subscribe to our newsletter for more.
Your CPA Obsession Is Killing Revenue Growth
If you’re running Google Ads for your ecommerce store, chances are you’ve been told to focus on one number above all others: your CPA....
5 min read
Why Your Ecommerce Homepage Is Losing Customers
When it comes to ecommerce, first impressions aren’t just important — they’re everything. According to recent studies, users form an opinion about your website...
3 min read
Stop Training Customers To Hate Your Prices
Here’s what we discovered digging into eCommerce retention data. 62% of shoppers will delay purchases until they get a discount. That’s not price sensitivity....
5 min read
Your Content Is Boring; Here’s How To Fix It!
Let’s rip the plaster off: Your content might look great but it’s boring. Safe. Forgettable. It blends in. And in today’s feed-frenzied, conversion-driven landscape,...
7 min read
Varied Hobbies Equals Diverse Marketers
Hiring a marketing team isn’t easy, to be fair hiring anyone isn’t easy. It’s a long process and you’re probably getting bombarded with hundreds...
Accelerating AI Is Back – And Qoob’s Right at the Heart of It
We’re thrilled to share that the Accelerating AI Conference is returning to Milton Keynes this September – and it’s bigger, bolder, and even better...
Do Instagram Posts Get Picked Up By Google? They Do Now…
If you run a professional Instagram account, your content may now be appearing in more places than you realised. As of 10 July 2025,...
Make Your Black Friday PPC Spend Go Further
First off, do you need to get involved? Black Friday 2024 absolutely smashed previous records, with $10.8 billion in online sales – an increase...
Seven Website Fixes That Save Black Friday Sales
Your Black Friday marketing budget means nothing if your website crashes when customers arrive. Every year, businesses spend thousands on advertising campaigns and discount...