APS Garden Machinery is a family-owned garden machinery retailer, providing sales and aftercare to customers online and in its three stores based in Walthamstow, Chigwell and Epping.
Trading for 165 years, A.P.S. Ltd and is run by the same family into its 5th generation, going from strength to strength becoming one of the largest Independant Bottled Gas distributors in the South of England and without a doubt the largest Lawnmower service centre in London.
Partnering with Qoob in late 2024, following a successful paid ads trial, marked a clear turning point for APS. While early results proved there was demand online, 2025 became the first full year where the business made a deliberate shift towards growing ecommerce as a meaningful revenue channel, rather than treating it as a bolt-on to the core business.
Historically, the APS website had played a supporting role at best. The business had been built on strong in-store performance and local reputation, with digital seen as something that “should exist”, not something that could actively drive growth. As a result, online sales lacked strategic focus, and there was limited internal confidence in how digital channels actually worked, or how they could be scaled in a sustainable way.
This presented a dual challenge. The first was commercial: proving that online sales could grow consistently without undermining margins or over-reliance on short-term tactics. The second was educational: bridging gaps in digital knowledge across the business, from understanding performance data, to knowing which levers genuinely move revenue and which simply create noise.
Qoob’s role was not just to drive results, but to act as a strategic partner, building confidence in the channel and clarity around what sustainable online growth actually looks like. That meant shifting perceptions internally, aligning expectations, and putting structure around ecommerce so it could stand alongside in-store sales as a credible, scalable part of the wider business.
First we started off with a website migration from Ecwid to WooCommerce in April 2025 and made ongoing improvements to the website. It was important that APS had a website that they could use easily, and was fit for their needs.
We set up effective tracking for their paid ads and analytics platforms, including server-side tracking which meant that every sale was attributable to the marketing being done, so we really understood how their budget was performing.
Social proof is important so we setup Reviews.io - a system for collection customer reviews so that people can see how great their products are from fellow shoppers.
Klaviyo - an email marketing platform - was setup with email marketing campaigns and automated flows to welcome customers to APS as well as to encourage repeat orders, machinery servicing and more.
Finally, we upscaled existing advertising campaigns with the support of key partners in their business, so that we could make sure that everything they were doing could grow and was optimised.
With the right strategy in place, APS proved that ecommerce could drive serious, sustainable growth. What started as a trial quickly became a core revenue channel.
Digital strategy
Websites & technology
Paid media
Search marketing
Digital engagement